NITB Masterclass:Eat NI
28 October 2009
Food and wine are vital components of the tourism experience and are increasingly being cited as prime travle motivations in their own right.
Northern Ireland's food experience is relatively undefined, yet it has an incredibly wide ranging food sector - from local produce and farmers markets to hotels, fine-dining, restaurants, cafes, delis and bakeries. This Masterclass will help you benefit from the untapped potential which food offers Northern Ireland tourism and the local economy.
This is most certainly an opportunity not to be missed...
Announcing our keynote speaker
Darina Allen of Ballymaloe Cookery School
Darina Allen runs the internationally renowned Ballymaloe Cookery School at Shanagarry, Co. Cork, Ireland. Darina is Ireland's most famous cook and a best-selling author who has presented eight series of her TV cookery programmes "Simply Delicious". A tireless ambassador for Irish food both at home and abroad, Darina is also a passionate and committed teacher. Students come away from Ballymaloe inspired by her energy and ideas and the enthusiasm she and her team bring to their work. She has been instrumental in setting up the Farmers Market movement in Ireland, is a member of the Consultation Council of the FSAI and is very involved in the International Slow Food Movement. Darina also chairs the Artisan Food Forum, which liaises with the FSAI to articulate the difficulties and challenges experienced by the Artisan and Speciality food sector daily. Darina will share her experience of food as a tourist attraction, focusing on her cookery school, the hotel and restaurant, local food festivals, farmers markets etc. Her story is one of success and her presentation will identify practical ideas to help you maximise the potential of food as a competitive driver in your business.
Delegates can avail of this Masterclass for just £55.00 plus VAT. Places are limited and will be allocated on a first come, first served basis.
Please click here to complete the booking form to secure your place today.
|
Date: Wednesday, 4th November 2009
Venue Lough Erne Golf Resort, Enniskillen
Itinerary
| 09.45 |
Coffee and Registration |
| 10.15 |
Welcome and Introduction |
| 10.40 |
Michael Deane, Restaurateur and Proprietor of Deane's Restaurants and case studies from Belle Isle Cookery School and Lough Erne Golf Resort |
| 11.05 |
Coffee |
| 11.15 |
Darina Allen, Ballymaloe Cookery School:
Profiting from Food Tourism |
| 12.25 |
Question and Answer Discussion |
| 12.50 |
Summary and Close |
| 13.00 |
Lunch |
|
